Designer
toughlings1.jpg

The Toughlings

You don't have to be big to be strong.

 

Agency: Nail Communications

Client: Floating Hospital for Children is the full-service pediatric hospital of Tufts Medical Center based in Boston, MA.

Project Description: The Toughlings are characters that were created for Floating Hospital for Children. They're a tough team of animals built on a powerful idea: as a sick child, ”You don’t need to be big to be strong.” In collaboration with the studio Meomi (creator of the Octonauts), I aided in the creation a fun website for the children of the hospital to be introduced to each character.

Awards/Recognition:
2017 Healthcare Ad Awards, Merit Winner: New Media
2016 Hatch Awards, Bronze Winner for Website: Non Profit
see more…

URL: www.thetoughlings.org

 
 
Wireframe of userflow for character exploration

Wireframe of userflow for character exploration

Welcome area

Welcome area

Character introduction for Sage

Character introduction for Sage

Character introduction for Mica

Character introduction for Mica

Character introduction for Buff

Character introduction for Buff

Character introduction for Elbo

Character introduction for Elbo

Character introduction for Cozi

Character introduction for Cozi

About area for The Toughlings

About area for The Toughlings

Mobile views of Elbo and Buff

Mobile views of Elbo and Buff

Mobile views of Sage and Mica

Mobile views of Sage and Mica