Agency: Nail Communications
Client: Graduate Management Admission Council is a global non-profit that administers the GMAT exam for business school candidates.
Project Description: I led the design of a campaign microsite that helped gather business school candidate emails. The campaign message was focused on optimism—a powerful trait for future leaders in all business industries. During the process, I also served as a valuable asset to my team by educating them on web design, web processes and aiding in web project management.